Quest 04

FashionGo Tradeshow

A tradeshow moved online in two weeks, then made weekly.

FashionGo live tradeshow on a phone
Role
UX Designer (sole UX designer)
Timeline
V1: 2 weeks. V2: 6 months, 2019 to 2020
Team
UI designer, PM, 4 developers, data scientist, 4 media designers
Status
Live
1,400wholesale vendors exhibited
756,000retailers registered

The problem

The pandemic cancelled in-person tradeshows. We had two weeks to move one online.

What I did

  • V1 in two weeks on Instagram TV. Fast, but buyers had to leave the site.
  • V2 in six months: our own live video platform inside FashionGo.
  • Three journeys: join a show, browse shows, chat with vendors.
Join a show journey
Ended show journey
Chat with vendors journey

Outcome

A one-off emergency launch became a weekly live shopping event.